Memorising:

basic marketing terms;

marketing concepts;

basic pricing strategies.

Understanding:

marketing information system;

the essence of marketing product policy;

the concept of marketing pricing policy;

the content of the marketing policy of distribution;

the essence of the marketing communications complex and its role in the company's management system;

content of marketing activities at the enterprise based on the study of the model of this activity.

Application of knowledge (skills):

control systems for the implementation of marketing activities;

tools for motivating the personnel of the organisation.

Analysing:

factors influencing consumer behaviour;

marketing environment of the enterprise;

marketing processes taking place in the world and in Ukraine.

Evaluating:

the place and role of marketing mechanisms in achieving an optimal balance of economic and social parameters of enterprise development;

the importance of the marketing mechanism for ensuring entrepreneurial stability and formation of the development budget.

Creating:

suggestions for improving marketing activities at enterprises.

The basic concepts of marketing and the development of its concept. Marketing as an open mobile system. Formation of the marketing information system on the basis of marketing research. Study of consumer needs and behaviour and selection of target segments. Trade policy in the marketing system. Pricing policy in the marketing system. Allocation policy in the marketing system. Communication policy in the marketing system. Company marketing strategies. Organisation and control of marketing activities.