Learning:

the essence of marketing technologies in the field of sea and river transportprinciples of effective implementation of marketing technologies in water transport;principles of technologies of marketing activity;toolkit of marketing technologies in the field of sea and river transport

Comprehension:

content and meaning of marketing technologies in the marine industry;finding and solving existing problems of implementing marketing technologies and marketing measures;principles of implementation of effective marketing technologies in sea and river transport

Knowledge (skills) application:

basics of marketing technologies;preparation and implementation of marketing technology implementation events;methods of creating an effective marketing environment, thanks to marketing technologies in the field of sea and river transport;

Analysis of:

the latest information on the conditions for conducting events on marketing technologies in the maritime industry;factors that affect the organization, both internal and external, and the definition of marketing technologies under their influence;prospects for the development of marketing technologies at sea and river transport enterprises.

Assessment:

marketing environment, opportunities to implement marketing promotion services in the maritime industry;problematic points in marketing technologies in sea and river transport;the effectiveness of marketing technologies for the promotion of services and the implementation of production activities in the maritime industry.

Creation of: 1. algorithm for the formation of effective marketing technologies;2. models of implementation of marketing technology measures;sequence of implementation: formation of the entire marketing activity, restrictions and criteria for the implementation of marketing technologies; formation of final proposals for marketing technologies in the field of sea and river transport.

The concept of marketing technologies: the main tasks of marketing technologies in the field of sea and river transport. Peculiarities of marketing technologies in transport. Principles of formation of effective marketing technologies. Planning of marketing technologies at maritime enterprises. Toolkit of marketing technologies. Tools, measures, methods and marketing technologies.