Learning:

The concept and typology of reputation technologies;

The concept of goodwill and methods of calculating goodwill;

The main ways and methods of achieving the effectiveness of reputation management;

Comprehension:

Leading features, stages and components of business reputation and image;

Knowledge (skills) application:

Application of acquired theoretical knowledge about reputational and image technologies in practical activities;

Analysis of:

Information and communication tools of reputation formation;

Assessment:

Methods of creating a good reputation for functioning on the domestic and international markets;

Creation of:

Definition and development of a reputation strategy for companies; definition of manipulative technology in the implementation of reputational communications

Reputation is a fundamental intangible asset. Reputation management. The main characteristics of reputation. Ways of forming a reputation. Financial support of reputation management. Reputation information base. Assessment of business reputation, calculation methods and tools. Reputational dangers. Anti-crisis communications as a tool to protect business reputation Legal protection of business reputation.