Code В05074В
Course unit Business Rhetoric
Nomber of credits ECTS 3.0
Language of education Ukrainian
Learning outcomes of course unit

Knowledge (memorization):

the basis of professional communication and business rhetorical communication; the essence and features of the foundations of rhetoric, the laws and genres of rhetoric; methods of improving speech skills as a means of improving skills, the main types of oratorical speeches; theory of speech technique; specifics and types of public speeches, types and forms of argumentation, methods of influencing the interlocutor; types and types of court speeches.

Understanding:

features of interpersonal communication; specifics of business communication, features of communicative and speech situations, characteristic of professional activity; principles of psychological foundations of communication; methods of logic and rhetoric for researching problems in the professional field.

Application:

rules and techniques of logical construction of a monologue text, speech influence, foundations of various types of argumentation; criteria of language culture, the use of rhetorical words in the management sphere; choose the topic of the speech, analyze it, collect and systematize material on this issue; use the principles of psychological and rhetorical aspects of persuasion in professional activity; carry out an analysis of social processes in the context of the analyzed problem and demonstrate one's own vision of ways to solve it.

Analysis:

technologies of rhetorical activity and forms of effective persuasive communication in professionally significant situations; analyze and choose a professionally significant speech genre that corresponds to a specific situation and create the most effective speech composition.

Evaluation:

on the basis of verbal and non-verbal observations, evaluate the "portrait of the interlocutor"; reliability and truthfulness of the interlocutor's speech based on non-verbal communication; identify errors in argumentation; solve communicative and speech tasks in a specific communication situation; court audience; methods of polemical conversation.

Creation (synthesis):

to conduct an extended monologue, an effective conversation on professional issues, rhetorical communicative situations in the management (legal) sphere, to form one's own oratorical skills and abilities; logically correct, accurate, ethical expression of thoughts in words, in accordance with the content, conditions of communication and addressee; to possess polemical art; solve production tasks.

Types of educational work lectures, seminars
Type of final control
Content of course unit

History of the art of eloquence. Architecture of speech. The art of public interaction. Public speaking as an art of persuasion.

Equipment (if applicable)    Textbooks, study guides, methodical instructions, dictionaries, video recordings

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