Learning:

the essence of marketing innovations in the field of sea and river transportprinciples of effective implementation of innovative measures in water transport;principles of innovative marketing activity;toolkit of marketing activities in the field of sea and river transport

Comprehension:

content and meaning of marketing activities in the maritime industry;finding and solving existing problems of implementing innovations and marketing measures;principles of building effective marketing systems in connection with innovations in sea and river transport

Knowledge (skills) application:

basics of marketing innovation activity;preparation and implementation of innovation marketing events;methods of creating an effective marketing environment, with innovative approaches in the field of sea and river transport;

Analysis of:

the latest information on the conditions for conducting marketing innovation activity events;factors that affect the organization, both internal and external, and the determination of marketing activities under their influence;prospects for the development of the marketing innovation component at sea and river transport enterprises.

Assessment:

marketing environment, opportunities to implement innovative methods of promoting services in the maritime industry;problematic moments in marketing innovation activities in river  and sea transport;effectiveness of marketing activities for innovations in the maritime industry.

Creation of:

1. the algorithm for creating an effective marketing process;

2. models of implementation of innovation marketing measures;sequence of implementation: formation of the entire marketing activity, restrictions and criteria for the implementation of marketing innovation measures; formation of final proposals for marketing innovations at sea and river transport industry.

The concept of innovation marketing: the main tasks of innovation marketing in the field of sea and river transport. Peculiarities of marketing activities in transport. Principles of formation of an effective marketing environment. Planning of innovative activities of enterprises. Tools of innovative activity. Tools, measures, methods and technologies of marketing activity.