Code M05018B
Course unit Competitiveness Management in the Sector Sea and River Transport
Nomber of credits ECTS 4.0
Language of education Ukrainian
Learning outcomes of course unit

Memorization:

principles of ensuring competitiveness of transport enterprises;

general provisions for competitiveness management in shipping;

rules for the effective positioning of shipping companies on the freight market

Understanding:

influence of structural factors determining the intensity of competition in shipping;

conditions of competitive development of shipping companies;

the essence of scientific approaches to managing competitiveness in the field of sea and river transport.

Application of knowledge (skills):

describe, define and monitor, identify and solve problems of competitive sustainability of a transport enterprise and analyze the prospects for its increase;

application of tools to assess the competitive sustainability of maritime transport enterprises.

Analysis:

competitive actions in individual sectors of the global shipping market;

changes in the state of the external environment of competitive positioning of sea transport enterprises;

indicators for assessing the competitive stability of transport companies.

Evaluation:

competitive positioning of the Ukrainian port infrastructure;

efficiency of investment projects in maritime transport;

parameters for evaluating the competitive strength of transport enterprises;

trends in the development of the transport services market and justify the conditions for achieving competitiveness of national transport enterprises;

innovative aspects of the development of maritime transport enterprises

Creation:

proposals to increase the competitiveness of maritime enterprises and water transport of Ukraine;

elements of the mechanism for constructing a strategy to ensure the competitiveness and efficiency of national transport enterprises in the transport services market.

Types of educational work Lectures, practical classes
Type of final control
Content of course unit

Competition and competitiveness as the main forces of social development. Structural factors determining the intensity of competition in the shipping industry. Competitive actions in selected sectors of the global shipping market. Methodological bases for ensuring the competitiveness of strategic solutions. Analysis of the external environment of the competitive positioning of maritime transport companies. Assessing the competitive stability of a transport company and the prospects for its improvement. Parameters for assessing the competitive stability of transport enterprises. Project for the competitive positioning of maritime transport enterprises in the transport services market.

Equipment (if applicable) Not used

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